Global Digital Academy

Digital marketing as its name signifies is marketing over the internet through various digital devices.  When all or some of the marketing activities like advertising, promotion, branding, creating utility, value proposition, etc. are done over the internet using digital devices like laptops, palmtops, tablets, etc., it is called Digital Marketing. Marketing all over the world is getting dependent on digital technology for reaching market segments, conducting market research through web analytics, managing content and so on no matter what industry it is.  As this dependence continues to grow, it is likely that new skill sets will take birth leading to the requirement of more marketing and technical knowledge among the professionals and finally more jobs.

Let’s Decode ‘How To Write Good Quality Blog?’  1. Do proper research: Writing blog is not about coming up with some random topic, searching the same on few reliable websites and making a mish mash of the content. You actually have to make a research plan of your own, reach out to the professionals of the specific field you are writing about. Now, for example, we have done research with our recruitment team when we were working on blog, Perfect Digital Marketing Resume To Get A Job Easily in order to get best curated content. Similarly the more the research is, the more useful your blog will be (user’s perspective). 2. Narrative way of writing: The writing style of the author is something that keeps the user engaged. Many bloggers write in a ‘Essay’ format and to be frank, it is really boring. It should be more like a conversational way where you can ask question and answer it, you can crack a joke, or usage of words like LOL which can engage audience and eventu...

Digital Marketing Techniques.. When you read the word ‘Digital Marketing Techniques’ , the very first thing that strike your mind was SEO, then Social Media, then PPC, Email Marketing etc.. No, I am not an astrologer. I am just one of Digital Marketing practitioner who get the same in mind when I see the term ‘ Digital Marketing . It’s true that our minds are molded in such a way that we are occupied with practicing only some ‘ known ’ Digital Marketing techniques. Somewhere we miss to adapt few effective digital marketing techniques which are mostly underrated or under-utilized I must say. Put on your seat belts, let’s get started. 1. Quora: A website where you ask a question and get the answers from experts, as simple as that. Now let’s imagine a scenario of a prospect who needs an immediate answer about ‘SEO’ services. You solve that query, gives a hyperlink to your website (only relevant) you went in the good books of that prospect.  Now the chances of hi...